detroit pistons rebrand

For my senior capstone project, I created a full brand identity for a rebrand of the Detroit Pistons. I started with researching the history of the Piston’s logo, and the many variations throughout the years. From there, I developed the team’s new identity system, including the logo, color palette, uniforms, along with some social media and branding examples. This project let me bring together my passion for sports, along with logo making and branding.